Case Study 4: The Washbasins Company
Content Transformation & Paid Social
Creative Direction — Grid & Visual Transformation
Content Production — 30+ Reels · 60+ content pieces
Paid Social — Creative Development & Meta Campaigns
3M+ views on top-performing campaign
Best Performing Reels
I created these reels from concept to final edit, building them specifically to make marble feel more dynamic on social. I worked across shot selection, motion, pacing, text, transitions and audio before taking the creatives into paid campaigns — with the strongest crossing 3M+ views.
345K+ views
3M+ views
704K+ views
The Washbasins Company needed more than regular product posts — the page itself needed to feel more premium, considered and aligned with the architectural space the brand operates in. I reworked the visual direction of the feed, moving it away from a conventional product-led grid and towards a cleaner, more design-focused identity built around marble, interiors, movement and detail.
Across the engagement, I personally created 34 reels, 20+ static posts and 15 carousels, handling the concepts, visual treatment, editing, copy direction and overall content flow.
I also created the reel used for the brand’s strongest paid campaign and handled the campaign setup and monitoring on Meta. That creative went on to cross 3M+ views, 2,209 likes and 89 shares, while another campaign reached 345K+ views.
Before
Grid Transformation
After
Before
After
