Case Study 2: Aura Attire
Social Media & Brand Repositioning
Social Strategy — From B2B to B2C Audience Repositioning
Creative Direction — Editorial Campaign Photography
Content System — Grid, Formats & Performance Strategy
212.9% increase in views in one month
Aura Attire was already established commercially, but the goal was to slowly make the brand feel more relevant to a wider B2C audience too — not just boutique owners and trade buyers, but regular shoppers, occasion wear customers and even people discovering the brand while visiting Jaipur.
I worked on shifting the page from a heavily commercial-looking feed into something more editorial and aspirational, without losing the product focus that existing buyers cared about. The content became cleaner, the shoots more lifestyle-led, and the product storytelling much more intentional.
And the numbers moved with it. In June, the page generated 19K views. By July, that had jumped to 59,457 views — a 212.9% increase. Profile visits grew 64.8%, website clicks rose 93.1% month-on-month, and across the engagement website clicks increased by 120% overall, along with 158+ new followers.
Before
Grid Transformation
After
Campaign Shoot
From Concept to Frame
From Direction to Final Cut
I directed these reels (and more) end-to-end — guiding poses, movement, framing, angles and shot sequences on set, then shaping the final story through audio selection and edit.