Case Study 1: Blezd
Brand Identity Creation
Brand Identity — Logo, Palette & Visual System
Creative Direction — Campaign Photography
Social Strategy — Content & Performance
0 → 3K followers · 6 months
I took Blezd from a blank canvas to a fully realised jewellery brand, building its identity from the ground up — from the logo, colour palette and typography to the visual language that shaped every piece of content that followed. The challenge was to translate a brand rooted in Indian mythology and divine symbolism into something contemporary, minimal and distinctive.
I then carried that identity across social — developing the content strategy, conceptualising and moodboarding every shoot, directing six campaign days, selecting talent, shaping the shot lists and overseeing the brand’s visual storytelling across 135+ pieces of content. Over six months, Blezd grew from 0 to 3,000 followers, creating both a recognisable aesthetic and an engaged digital presence from
Initial Pinterest Mood Board
The Actual Shoot
Campaign Shoot
From Concept to Frame
Best Performing Reels
I developed the visual direction behind each setup, from composition and styling to props, lighting references and the way each piece was positioned to tell its own story.
Product Based
Model Based
Brand Identity — Logo, Palette & Visual System
Shoot Direction — Campaign Photography
0-3000 followers built in 6 months
Case Study 1: Blezd
Brand Identity Creation
Commissioned to build the brand from zero — I developed the complete visual identity including logo, colour palette, and typography system, then translated that into a full content strategy. Over 6 months I led art direction and shoot production across 6 shoot days, producing 135+ pieces of content across reels, carousels, and statics. The account grew from zero to 3,000 followers on entirely organic content.