The Washbasins Company needed more than regular product posts — the page itself needed to feel more premium, considered and aligned with the architectural space the brand operates in. I reworked the visual direction of the feed, moving it away from a conventional product-led grid and towards a cleaner, more design-focused identity built around marble, interiors, movement and detail.

Across the engagement, I personally created 34 reels, 20+ static posts and 15 carousels, handling the concepts, visual treatment, editing, copy direction and overall content flow.

I also created the reel used for the brand’s strongest paid campaign and handled the campaign setup and monitoring on Meta. That creative went on to cross 3M+ views, 2,209 likes and 89 shares, while another campaign reached 345K+ views.