Brand Identity — Packaging, Visual System & Collateral
Creative Direction — Jewellery Campaign Shoot
AI Content — Concept, Generation & Post-Production
Case Study 5: Mahara
Brand Identity & AI-Led Creative
A silver jewellery brand rooted in Indian mythology and symbolism.
Mahara gave me the opportunity to work across the brand much more holistically — from how it looked physically to how that identity translated into photography and digital content. I developed the wider visual system, including packaging, care cards, authenticity certificates and supporting brand collateral, and then carried that direction into the campaign shoot itself.
I also created a series of AI-led content pieces specifically for Instagram, developing the concepts, generating the visuals and then editing and refining them into finished social assets. Since I wasn’t managing the brand’s social media, the focus here was purely on creating strong, usable content — combining traditional shoot production with newer AI-led workflows to give the brand more visual range.
Full brand identity · Campaign shoot · AI-generated social content
Extending the Brand with AI
I used AI as an extension of the existing visual direction rather than as a separate aesthetic. I developed the concepts, generated the visuals and handled the final edit and post-production, creating more experimental social content that would have been far more production-heavy to achieve conventionally.
