Kultur’d was one of my earlier product shoots, back in 2024, and one where I was very hands-on with almost every detail. I developed the visual direction across 6 flavours, creating 10+ setups that ranged from clean product imagery for the website to more styled, ingredient-led content for social media.

A big part of the work happened before the camera even came out — sourcing the right fruits, herbs and ingredients for every flavour, planning the props and then personally building and adjusting the sets on shoot day. With a small production setup at the time, I was closely involved in everything from compositions and product placement to styling each ingredient within the frame.

The final imagery went on to be used across Kultur’d’s website and social media, giving the brand a versatile bank of commercial and campaign content. Today, Kultur’d has grown into a PAN-India kombucha brand, available across premium cafés and restaurants in cities including Mumbai, Jaipur and Goa, alongside its direct online presence.

6 flavours · 10+ creative setups · Website + Social Media Content.